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15 Jan 2015 - 12:33:07 am

3 Ways TV Advertising Is Getting More Powerful

3 Ways TV Advertisements Is Getting More Effective


The reason TV advertisements is getting more effective than ever before is a mix of many variables in play right now. A few of these factors may even be viewed as the "archenemy" of the very medium itself. When you have lemons turn them in to lemonade right? Here are some way's TV.


Variable Number One: Targeted Programming.


The first reason for TV marketing getting more effective is a more qualified customer seeing select scheduling. Instead of being seen by enormous bulks where most could care less about your commercial, now you can reach a spectator who is engaged in a program that links to what you are advertising. Giving you a greater chance of joining and converting. Don't believe me? Just consider the tra-gillions of shows you may care less about on cable! Guess what! Each niche show is another outlet for niche marketing.




Factor Number Two: Social Media.


Some view it as a struggle between TV and Social media, when in fact Social Media is HELPING drive TV views! So did millions of TV sets! Folks did not watch the clips secondhand the next day on YouTube, they saw it live on TV as in real time they found out about what was going on through social media. Additionally they stuck around to see the remainder of the show... and the advertising. This happens with all TV shows now. I can ensure you that tv advertising costs it is being talked about on social networking seconds after it airs live, if something is occurring on a sitcom. Social Media is driving more spectators back to the glowing box in the middle of the room.


Factor Number Three: Laptops and iPads.


The computer is no longer the getaway carton in the den or extra bedroom. It's in our hands and lives in our hands at all times, on our laps. Most of the time at home, that place is in front of the TV. Yes. HOWEVER, if you're in tune with this particular fact, you can tailor your message on TV to the audience who has the net at their fingertips with a ploy to visit your website or get your app for a FREE hamburger, gift card, or stick of deodorant. Get their eyes for 10 seconds, but for the following 5 mins while they go to your site, and you will capture their attention, and not only offer them something FREE on TV and get the goods you guaranteed in the TV advertisements. If your product is any good, you'll likely have a customer for considerably longer than that initial 10 seconds on-screen.


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